New Book ‘Perception is Reality’ Unlocks the Secrets of Modern Movie Marketing and Independent Film PR

The playbook for film promotion has officially changed. Michael Joy, the founder of horror PR powerhouse Marketing Macabre, today announced the pre-order availability of his highly anticipated book, Perception is Reality: Inside The World of Movie Marketing. Available now on Amazon Kindle, this comprehensive roadmap bridges the gap between classic Hollywood showmanship and today’s chaotic viral landscape. The book traces …

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