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Leading horror public relations firm Marketing Macabre and Joyhorror Entertainment today announced the debut of their official new mascot, YOJ.
YOJ is a mischievous, green-skinned gremlin with a passion for indie genre cinema. He will serve as the digital face of both brands, actively helping creators promote independent horror movies, books, and art to major horror media outlets and top genre websites.
“Independent horror creators face an uphill battle getting noticed by major platforms,” said Michael Joy, founder of Marketing Macabre and JoyHorror Entertainment. “Yoj embodies the chaotic, rebellious, and untamable spirit of indie horror. He is here to kick down doors, grab the attention of journalists, and ensure our clients’ projects get the eyeballs they deserve.”
Designed to connect with the horror community, Yoj will feature prominently across both companies’ news distribution networks, social media campaigns, and promotional assets. His core mission is to bridge the gap between low-budget filmmakers and horror media outlets.
Horror creators looking to boost their project’s visibility can utilize Yoj’s promotional services immediately through ongoing PR campaigns.
Official Introduction Video:
https://www.youtube.com/shorts/JBQDAEi8Spg
Marketing Macabre is the premier boutique public relations and horror marketing agencies. They specialize in graphic design, press release distribution, and media outreach for independent horror films, creators, and genre brands. Contact: Michael Joy at joyhorror@msn.com
