Eli Roth Stars in PETA PSA Urging People to Report Animal Abuse Immediately

What:            
As one of the producers of the upcoming horror film The Last Exorcism and the man behind such horror classics as Cabin Fever, Hostel, and Hostel: Part II, Eli Roth knows just where violence belongs—in the movies. In a PSA for PETA, Roth is shown being squeezed by an animatronic snake next to the words “Report Animal Abuse Immediately! Someone’s Life May Depend on It.” In the PSA, Roth also informs readers that people who commit acts of cruelty to animals don’t stop there and calls on them to report animal abuse to authorities.

 Who: 
As a producer of the highly anticipated horror film The Last Exorcism, Eli Roth is well known to your audience, and his important message is relevant to your readers.

 Why:
Research in psychology and criminology shows that people who commit acts of cruelty to animals don’t stop there—many of them move on to commit acts of cruelty to people. For more information, please visit PETA.org