Build Your Legacy: Michael Joy Announces Specialized Personal Branding for Horror Actors and Creators

Marketing Macabre, the premier boutique public relations firm dedicated to the genre, is officially expanding its 2026 service suite to focus on the individual: the horror professional. Recognizing that actors, writers, directors, and podcasters are their own brands, founder Michael Joy is offering specialized PR management designed to elevate personal profiles within the competitive independent horror circuit.

While many firms focus solely on film titles, Marketing Macabre’s new initiative prioritizes the “Horror Professional”—providing the necessary tools for talent to build a lasting legacy and stay relevant between projects.
“A horror film is only as strong as the people behind it,” says Michael Joy. “We aren’t just publicizing a movie; we are publicizing the talent. Whether you are an actor looking to become the next ‘Scream Queen’ or a director establishing a signature style, we provide the platform to ensure your name is synonymous with the genre.”

The 2026 “Horror Professional” PR Suite includes:

Talent Spotlights & Q&As: Exclusive interviews and features across major genre sites like Horrornews.net and Pophorror..

Social Media Identity Management: Designed to boost follower engagement and industry authority.

Convention & Event Promotion: Targeted PR to increase visibility for personal appearances, signings, and panel participations.

The “Professional” Press Bundle: Individualized press releases announcing new signings, awards, or project attachments sent directly to genre journalists and websites.

Marketing Macabre acts as a “one-stop-horror-shop,” offering affordable, high-impact visibility that allows independent creators to compete with mainstream studio talent. By leveraging a massive network of genre-specific media outlets, Michael Joy ensures that his clients aren’t just seen—they are remembered.

About Marketing Macabre
Marketing Macabre is a specialized public relations firm that focuses on horror cinema and the creators who bring it to life. Founded by Michael Joy, the firm bridges the gap between independent talent and the global horror community.

Contact: joyhorror@msn.com