Film Distribution is Broken, Now What?

You spent years on your script, months in production, and maxed out your credit cards to get through post. Then comes the “dream” offer: a non-exclusive VOD deal.

Six months later, your movie is buried under a mountain of content on a major platform, and your first royalty check wouldn’t even cover a craft services coffee run. The system is broken.

In the new video, “film distribution is broken, now what?”, Michael Joy of Marketing Macabre pulls back the curtain on why the “VOD-first” gold rush has left independent filmmakers stranded. But more importantly, the video highlights a massive, profitable shift that most creators are overlooking: the resurgence of physical media.

Marketing Macabre is a premier boutique public relations and digital marketing agency specializing in horror cinema, founded by industry veteran Michael Joy. It offers affordable, high-impact promotion, including press releases, social media management, and tailored campaigns for filmmakers, producers, and actors within the horror genre.

Contact: Michael Joy | Email: joyhorror@msn.com