Marketing Macabre: How To Market Your Horror Star

You’ve done the impossible: you’ve secured a recognizable name for your independent horror film. Whether it’s a genre icon with a cult following or a rising star, their presence is your film’s biggest marketing asset.

Marketing Macabre, the premier boutique public relations firm dedicated to the genre, is officially expanding its 2026 service suite to focus on the individual: the horror professional. Recognizing that actors, writers, directors, and podcasters are their own brands, founder Michael Joy is offering specialized PR management designed to elevate personal profiles within the competitive independent horror circuit.

While many firms focus solely on film titles, Marketing Macabre’s new initiative prioritizes the “Horror Professional”—providing the necessary tools for talent to build a lasting legacy and stay relevant between projects.
“A horror film is only as strong as the people behind it,” says Michael Joy. “We aren’t just publicizing a movie; we are publicizing the talent. Whether you are an actor looking to become the next ‘Scream Queen’ or a director establishing a signature style, we provide the platform to ensure your name is synonymous with the genre.”

Marketing Macabre

Contact: joyhorror@msn.com