Mill Creek Entertainment Reaches Big 10th Anniversary

Home Entertainment Distributor Continues to Build Relationships To Release Popular Franchises and Revamp Catalog Titles

October 2012 marks ten years in business for the Minneapolis based home entertainment distribution company Mill Creek Entertainment. Mill Creek Entertainment entered the home video market in 2002 with a line-up of value-priced 50-movie sets that rapidly became popular with retailers and consumers. Fast forward 10 years, and that commitment to value still remains, as well as the popularity of the 50-movie collections along with hundreds of additional DVD and Blu-ray titles. Mill Creek has built its business with a focus on product value and the consumer, establishing a reputation of being able to breathe new life into catalog collections and franchises.

Starting out with primarily public domain content, the company was founded from humble beginnings. “As Mill Creek has grown, we’ve licensed a variety of cinematic, television, kids, fitness and special interest content from studios such as Walt Disney Studios Home Entertainment, Sony Pictures Home Entertainment, Carsey-Werner and Stephen J. Cannell Productions,” says Ian Warfield, president, COO and co-founder of the company.

Each year since its inception, Mill Creek has experienced double digit growth and will manufacture over 50 million discs this year. With warehousing and pick, pack and ship facilities in Minneapolis and Los Angeles, the company fulfills products to a wide variety of retail partners including mass merchants, warehouse clubs, specialty retailers, chain drug, grocery and convenience stores.

“We focus on creating the most compelling value propositions,” says Ian Warfield. “Part of that means packaging the titles at retail for as little as $3 to $10 to drive the best value for the consumer.”

Through relationships with companies such as Cookie Jar Entertainment and Classic Media, the company has a release schedule of products driven by franchises such as “Johnny Test,” “Richard Scarry,” “The Archies,” “Heathcliff” and “He-Man.” Mill Creek continues to capture market share and boasts an incredible kidvid animation library. The company has also made a splash with television programming, distributing such popular series as “That ’70s Show,” “21 Jump Street,” “Roseanne,” “Hunter,” “3rd Rock From the Sun” and “Wanted: Dead or Alive” from companies such as Carsey-Werner, Stephen J. Cannell Productions and others.

Additionally, Mill Creek has produced original content for its own line-up of documentary and special interest programming, resulting in a steady stream of bestselling titles. Some of these top-selling titles are America’s Serial Killers, Hollywood Versus the Mob, Up From Slavery and the “America’s National Parks” series.

Staying on top of the digital evolution of the business, Mill Creek has both ad-supported and subscription based streaming channels on multiple platforms as well as content on iTunes, Hulu and Amazon. The company has two channels on the Roku platform: a subscription video-on-demand war documentary channel called America’s Wars and a top-ranked fitness channel, All Fitness TV. Mill Creek also has four other channels in the works for Roku and across 17 other digital platforms.

“We’re extremely proud and happy to have survived 10 years in a challenging industry,” Warfield says. “We haven’t lost sight of our original mission of always giving exceptional consumer value. We are looking forward to staying true to our mission for the next 10 years.”

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