Production, finance and international sales company The Solution Entertainment Group (The Solution) and Siren Studios, a full service production and post production facility in Hollywood, are entering into a far reaching strategic partnership that will include physical production and post production services and the launch of a new genre sales label called Synchronicity, it was announced today by The Solution partners and co-founders Lisa Wilson and Myles Nestel and Siren Studios President & CEO Dean Gavoni.
The alliance is the next phase of development for The Solution to create a fully integrated film finance, international sales, production and post production company to benefit its production partners. The company is relocating to Siren Studios – a 100,000+ sq ft creative campus on Sunset Boulevard in the heart of the Hollywood revitalization area. Siren Studios is already a destination venue for commercial production, high end photo shoots, special events, equipment rentals and post production. Construction is currently underway on a 25,000 sq ft sound stage and the company recently debuted its post production and special effects facility, Inspire Studios, at 6500 Sunset Boulevard, partnered with Kyle Jackson.
Nestel said, “When we launched The Solution in January, one of our goals was to be able to provide producers with access to state of the art physical production and post production facilities in the heart of Hollywood in addition to our one-stop finance & sales operation.” He continued, “The partnership with Siren Studios opens the doors to those ambitions and our aim to be a 21st century approach to the old studio system by squeezing out production inefficiencies and streamlining the production workflow.”
According to Gavoni, “This partnership with The Solution represents a key business driver that utilizes the breadth of our production service offering including post production.” He continued, “Siren Studios aims to become a leading creative hub in Los Angeles by collaborating with the most innovative entrepreneurs in the film, TV, commercial, and still photo industries. The combination of integrated capital, facilities and technology positions Siren and its partners to deliver more creative and efficient solutions so much so that we believe producers will more closely consider keeping a project entirely local in Los Angeles.”
To further enhance the mission to provide a streamlined finance, production, and post solution, the two companies have jointly launched a new genre films sales label under The Solution umbrella called Synchronicity. Synchronicity is set to represent 8 – 10 film titles per year centered around the horror, action, thriller and comedy film genres. The slate will be a combination of third party titles, co-productions and in house productions utilizing the Siren Studios production and post production facilities.
Former IM Global executive and Hyde Park International president Ruzanna Kegeyan has joined The Solution team and will oversee operations and worldwide sales for the Synchronicity titles. She will report to Nestel and Wilson.
Wilson continued, “With our sales slate so far, The Solution has brought significant new titles to the marketplace that are satisfying the buyers’ needs for strong theatrical material. Synchronicity will compliment that slate with commercial driven genre titles for specific audiences. Having Ruzanna on the team is a wonderful addition and we are all excited to get started.”
The Solution titles include WRITERS currently in post production starring Greg Kinnear, Jennifer Connelly and Lily Collins, produced by Informant Media and Judy Cairo; the thriller GRAND PIANO produced by Adrian Guerra and Rodrigo Cortes and starring Elijah Wood and John Cusack; the thriller FELONY starring Joel Edgerton, the espionage action thriller NOVEMBER MAN starring Pierce Brosnan and Dominic Cooper to be directed by Roger Donaldson and produced by Irish DreamTime and Das Films and the Simon Pegg starrer HECTOR AND THE SEARCH FOR HAPPINESS to be directed by Peter Chelsom.