AVATAR BREAKS NEW DIGITAL GROUND WITH iTUNES EXTRAS SPECIAL EDITION
New Interactive Features Take Fans Deeper into Pandora than Ever Before
LOS ANGELES (Dec. 16, 2011) – Twentieth Century Fox Home Entertainment and Lightstorm Entertainment announce AVATAR available digitally with first-of-its-kind interactive features in the “AVATAR iTunes Extras Special Edition” beginning on Tuesday, December 20. “AVATAR iTunes Extras Special Edition” lets fans deconstruct some of the movie’s most memorable scenes to reveal how James Cameron applied special effects to create the breathtaking world of Pandora. “AVATAR iTunes Extras Special Edition” will be available at www.iTunes.com/Avatar for pre-order starting today, December 16 for $19.99 HD/$14.99 SD.
“Digital platforms like iTunes usher in new ways to interact with and watch movies like AVATAR,” said Aubrey Freeborn, Senior Vice President of Marketing and Product Management for Worldwide VOD and Electronic Sell-Through, Twentieth Century Fox Home Entertainment. “These new interactive features enhance the experience and encourage digital ownership.”
“AVATAR iTunes Extras Special Edition” also features an original screenplay by James Cameron, Cameron’s scriptment (a novella with some scenes broken out into dialogue), a gallery of 1,700 images and more.
AVATAR, the Oscar and Golden Globe winning epic, is the highest-grossing film of all time, generating nearly $2.8 billion in worldwide box office. AVATAR is also the top-selling Blu-ray disc of all time.
View the AVATAR iTunes Extras Special Edition Trailer via: www.youtube.com/watch?v=fj03N88Lpx0